Lex Blinds
What do we know about the market for roller blinds, blinds and curtains in the UK? The competition is fierce. Other players in the market are playing with big budgets, and websites that post backlinks are very expensive and harder to reach.
Solutions
How to compete? After carrying out key analyses and competitor research, we have decided to narrow down the list of Lex Blinds categories and start with just one of them. What’s next? Gradually increasing the number of categories.
The results
How did we do? We doubled organic traffic, the number of keywords positioned and backlinks.
SEO
Challenges
Could there be a greater challenge than operating in the UK – one of the world’s most expensive markets? Not to mention keywords in competitive product categories… Especially since at the beginning of the cooperation, some of them were not even found in search, and the other half were already in the top-5 to 10 positions. Regardless of these odds, we only had one goal: to make sure we were occupying the top-3 spots.
Solutions
- The only way to compete and outperform other brands in the UK market is through an SEO strategy that is rigorously based on a thorough market and competitor analysis.
- How efficiently did we use the budget? Results achieved = non-standard actions. What are they? We started with the homepage and one keyword category, before moving on to a wider sample.
We optimised categories based on keyword and competitor research. - We added the necessary entries to the blog.
- We made changes to the structure of the website.
The results
- Lex Blinds’ organic traffic has increased by over 200%.
- The total number of positioned keywords increased by 200%.
- We almost tripled the number of existing backlinks and increased the authority of the website tenfold.
- The positions ended up being top-2.
- Our long-term strategy and the application of competitors’ research has allowed us to not only catch up with them, but also to overtake them.
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> traffic
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> DA
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> keyword
