What are SEO services and how can they benefit your business? The answer is simple. People make trillions of searches every year for information about products and services. Increased visibility and a higher position in organic search results have an impact, both on the number of potential buyers visiting the website and on conversions. Whatabout’s SEO team has the experience, creativity and technical know-how to successfully manage SEO service(s’) campaigns aimed at fulfilling your marketing objectives.
Targeted traffic
Simply having a website does not guarantee potential customer traffic. That’s why we focus on identifying user intent and selecting target keywords. SEO optimisation helps to ensure that the users coming to your website are interested in buying your product or service, and that they find the information they want in your blog posts.
Brand visibility
93% of online experiences start with search engines. We want your website to be visible every time a user types in a targeted search phrase. We create relevant, engaging in-house content, and write and publish articles on news portals. In doing so, we also contribute to increasing brand awareness.
User experience
We strive to make the user’s experience on our website as good as possible. For this reason, we make recommendations to improve the speed, structure, internal linking and other technical parameters of the website. We create structured content that makes it easier for users to find the information they need and to navigate to other pages of the website.
Long-term results
Long-term revenue is the main advantage of SEO. SEO will generate results for your business 24 hours a day, 365 days a year. An optimised website is one of the best conversion channels. Natural search is a huge part of the performance of many business websites, as well as an important part of the buyer’s funnel, and it ultimately attracts users to convert.
SEO research
Professional SEO services go hand in hand with comprehensive and targeted SEO research. We don’t make cookie-cutter recommendations to our partners. Each study is carried out on a case-by-case basis. Without professionally conducted, in-depth keyword research, a competitor analysis and a technical SEO audit, an effective SEO strategy would simply be impossible.
After an internal/technical SEO audit, we assess the state of the website, detect technical and content errors and prioritise them. We make recommendations to solve problems and work together to build a solid foundation on which to build your future SEO strategy.
We conduct keyword research based on the user’s search intent, demand, competitiveness and relevance to the business. This results in search phrases that potential customers can use to search for your product/service.
We identify competitors in organic search and analyse their external, internal and technical SEO. We assess untapped opportunities in organic search and provide you with a strategy to increase your business’ competitive advantage.
Based on keyword research, audits and competitor SEO analysis, we plan the necessary changes to the website structure, such as creating new pages, merging pages and removing redundant pages.
We analyse organic traffic data in Google Analytics and Google Search Console accounts. We focus on identifying the most important pages of the website, assessing their current position and potential.
We assess all the backlinks leading to your website, identify the harmful ones and develop a strategy to remove them.
We provide insights on how to increase your company’s visibility on the Google My Business platform and Google Maps, and attract more potential customers to your website and your physical stores.
We identify mentions of your brand in various sources and discover opportunities for building a backlink profile.
SEO strategy
Based on the findings of the audit, we develop a results-based strategy tailored to your business. Based on the results of the campaign, we further adapt our search engine optimisation strategy. This is how we make sure your SEO service meets all your expectations.
Based on the results of our analysis of backlinks and off-page SEO competitors, we develop a strategy for building backlinks on news websites, forums and directories. The Off-page SEO service helps you increase your website’s authority and brand visibility.
On-page SEO actions are needed to improve your website’s visibility in organic search and increase traffic from organic search. Based on a website audit, competitor on-page SEO analysis and keyword research, we develop a content strategy for categories and subcategories, metadata and blogs.
Based on an on-page SEO audit, we develop a strategy and provide you with a prioritised list of technical website tasks and recommendations. Once the most important technical, content-related and structural problems have been solved, we draw up a plan for monitoring, evaluating and reanalysing them.
Once the strategies are in place, we set the goals of the SEO project and set a timeframe to achieve them. We set the KPIs needed to measure progress. This achieves a clearly planned and measurable result.
Implementation
With a strategy in place, we get to work. Your search engine optimisation campaign is in the hands of experienced professionals. We maintain close contact and active and open communication every step of the way. We believe that active cooperation leads to better and faster results.
Based on data from SEO tools, we identify indexing, redirection, speed and other errors, provide solutions and, if possible, carry out some of the technical work ourselves (such as performing redirects or generating sitemaps).
We create category and subcategory descriptions and their metadata optimised for your target keywords. We optimise relevant blog posts and other important content. We target users who intend to convert on the website.
We write blog posts based on strategic keywords that can attract additional targeted traffic. SEO optimisation helps ensure that users coming to your website find the information they need. If needed, we can combine a blogging strategy with social media communication.
We write and publish articles on major and regional news websites. If required, we can combine PR and SEO to build and maintain a business’ reputation, raise awareness and build quality backlinks.
We work in partnership – we constantly provide SEO consultations, communicate on implementation issues, react quickly and solve problems, involving the client in the process. Whether you choose professional SEO services in Kaunas, Vilnius, Klaipėda or anywhere else in the world, we present the information in the appropriate format in a way that is easy to understand, and guide you through the necessary steps to make the project succeed.
We monitor market developments and follow the latest marketing trends. We continuously adapt and improve our project strategy, taking into account the market situation, consumer expectations and competitors’ actions. Our professional search engine optimization services are dynamic, as we believe modern business should be.
Every month, we send you a report on the work we’ve done, the KPI assessment and the next steps we’re planning to take, so you can see how we’re progressing towards the goals we’ve set. We provide insights, recommendations and possible strategy changes to effectively achieve the project’s objectives.
FAQ
It is a package of tools designed to optimise an online project, usually a website, for search engines (Google, YouTube, Bing, etc.). An effective SEO strategy allows you to improve your brand’s visibility, awareness and position in search engine results. That is, it allows you to generate organic traffic, conversions.
The cost of SEO services depends on the partner’s goals, the size of the project, the competitiveness of the market, the number of keywords to be optimised and other important aspects. Contact us for an SEO consultation and we will determine the price.
Online SEO services allow you to work on projects all over Lithuania and around the world. However, consultations, discussions, etc. can take place in our offices in Vilnius, Kaunas and Klaipėda. There’s always a possibility to come and meet in person.
SEO has some of the highest return on investment (ROI) of any digital marketing component. Professional insights allow you to improve your website’s search engine position, organic traffic and conversion rates. Overall, the goal is to improve the user experience, both in terms of technical nuances and the relevance and quality of content.
It is a long-term investment, the results of which generate long-term income. However, achieving them requires continuous work and the implementation of certain steps. So don’t expect to occupy the top search positions in the first few months.
Even if the internet is full of information, you need to know how to select the best practices and apply them properly. The cost of SEO that is suspicious to Google is reduced rankings or even a “penalty” that can lead to a website being blocked from search. Only professional SEO advice is worth the investment and attention.
Every ambitious online business needs a full SEO service. Regardless of business size, market, products or services, and target customer. The type of SEO services, the exact aspects they should entail and the way they should be applied is not something you ever have to worry about because the most effective individual strategy is developed by specialists.
SEO is about optimising an online project for search engines, generating organic traffic in addition to paid advertising. Google Ads is paid Google advertising management that guarantees fast results. In the long run, SEO optimisation is a superior way of generating traffic. However, we offer measures or combinations of measures to partners on a case-by-case basis.