Performance marketing – marketing that delivers. Discover one of the most powerful advertising platforms to attract potential customers and boost sales. As certified Google partners in Lithuania, Whatabout specialists guarantee effective and successful Google Ads campaigns.
Reaching target customers
Maximize your visibility to potential customers precisely when they’re actively searching for keywords relevant to your business. With strategic targeting, ensure you’re in the right place at the right time to capture their attention.
Fast results
Real time data and measurable outcomes empower you to fine-tune your advertising expenditure, enhance ad quality, target audiences effectively, and maximize the immediate impact of your traffic.
ROI
Strategic budget allocation and ongoing testing pinpoint the best-performing campaigns and target audiences, guaranteeing a high Return on Ad Spend (ROAS) or optimal Cost Per Acquisition (CPA) for maximum efficiency.
Global business development
Tailoring advertising campaigns to local markets, whether in a native language or English, combined with thorough research, analysis, and testing, drives targeted business growth in international markets.
Technical work
The campaign structure is paramount for maximizing advertising effectiveness. Benefit from our expertly crafted campaigns, honed over years of experience and aligned with Google’s trends, to ensure optimal performance.
At the forefront of project management and development, we continuously monitor market dynamics and competitor landscapes. By embracing innovation, implementing fresh ideas, and meticulously evaluating outcomes, we ensure successful project growth.
E-commerce and representative websites offer users the ability to engage through contact forms, phone calls, or direct purchases of products or services. Google Ads advertising, complemented by additional tracking tools, provides a mechanism for monitoring these crucial consumer interactions.
KPIs and market analysis
KPIs (Key Performance Indicators) are the key indicators for measuring advertising effectiveness (i.e. advertising objectives). Setting the right goals is as important as achieving them. KPIs determine the selection, distribution, scope and intensity of Google Ads tools.
The success of advertising campaigns hinges on real-time market dynamics – demand, supply, and competitiveness. With Google Ads, you gain the power to evaluate these factors and tailor your advertising strategy accordingly, ensuring maximum effectiveness in reaching your audience.
Strategy development
Explore the world of advertising possibilities with Google Ads: from targeted keyword ads across Google and its partner search platforms to captivating banner ads for reaching both new and returning audiences through remarketing, and engaging video ads on YouTube. Whether you’re just beginning or aiming to expand, we’ll guide you on the right path for your business’s success
One of the goals of the Google Ads platform is to help users find the easiest and fastest way to the information they want. That’s why Google is constantly updating its products to offer new advertising formats to reach consumers.
The advantage of digital marketing, including the Google Ads channel, is the ability to measure the effectiveness of targeted advertising. Based on various measurement principles (ad visibility, engagement, page views), we can assess whether a Google Ads ad has been or will be effective in the foreseeable future (to do this, we use Google Ads advertisement A/B Testing).
Regular communication and reporting
To maximise the benefits of advertising, measuring results is a crucial step. We strive to analyze last month’s performance to identify opportunities and tailor strategies for the month ahead, ensuring maximum impact and continued success.
In partnership, it is important to take stock of what we have achieved together and understand where we are heading. Recommendations and suggestions are our know-how, uniquely tailored to your Google Ads advertising strategy each month.