Porsche
Extraordinary cars need extraordinary buyers.
Solutions
Creative target audience approach.
The results
>150 test drives were booked.
Creative
Challenges
With new models Macan and Cayenne Coupe announcement came the challenge: to book as many test drives as possible ASAP and sell these amazing automobiles.
Solutions
Knowing the target audience we understood that a significant amount of it spent summertime near the Baltic sea. That’s why geotargeting and all of the ad copies were crafted to match the context. Using a wide variety of visual content, catchy ads and UX friendly landing page for test driving registrations we nailed the campaign.
- Tailored campaign’s landing pages.
- Crafted ad copies and design variations.
The results
Knowing the exclusiveness of Porsche customers our goal was to emphasize quality over quantity. At the end of the day not only we reached the campaign’s KPI but exceeded it.
- More than 20 creative ads were created.
- More than 50k potential customers reached.
- More than 150 test drives were arranged.
creative ads
reached
test drives